One of the largest supermarket chains in New Jersey is ShopRite and has operations across New York, Delaware, Connecticut and Maryland. The company was founded in 1951 as a small cooperative comprising eight independent grocers. Within a year, the grocery retailer has expanded to more than 50 members and has been operating larger stores, while creating its own private label products.
ShopRite has developed so much activity that the retailer is currently selling a wide range of food products. Selling anything from conventional goods and general merchandise to delicatessen and international foods, beverages, bakery products, pet food, home essentials and cleaning products among many others. It also offers a range of store services such as catering and pharmacy services also available online.
ShopRite Circular is the primary money saving opportunity, but the retailer also offers digital coupons and various online deals and promotions. The grocery retailer brand features both organic and imported products such as olive oil, pastas, pasta sauces, crackers, hazelnut spreads, sparkling juices, preserves and cheeses.
This supermarket chain is noted for its marketing strategy by trying to offer customers the products they need at the best prices. With a range of promotions, discounts, loyalty points, sales promotion campaigns, and other strategies, ShopRite manages to expand its customers’ reach and render them naturally and efficiently.